It was then required to do a textual analysis grid for a music video of our chosen artist. We each had to do one and I chose Daft Punk - Technologic.
Song Title: Technologic | Artist: Daft Punk | Director: Daft Punk | Genre: Electro/Experimental |
Visual Style | Visuals and music | Visuals and lyrics | Form and structure (what makes it recognisable as being a music video) |
Camera: Shot/Angle/Movement (How is the camera used to keep the audiences attention? How is it used to sell the product? At what points in the song are close ups used to cover the performance?) | · Close ups are used on the robot in the chorus. A combination of shots are used to kep the audiences attention. · Panning is used throughout the video. | · The shot types correspond to the lyrics. · Close ups are used on the chorus. · When a note is held on the synth, the robot moves slowly. | · The shot types follow the song structure. |
Mise-en-scene: Colours Setting Costume Lighting Hair/Make Up/Style Body lang/performance (How does it represent mood of the music and image of the band? | · Bright colours · Flashing lights · Robot represents ‘robot rock’ · Lights flash on beats · Stood straight with little movement. | · Lyrics appear on screen in bold black lettering · Robots included | · Location tends to be unusual which this one is. · Costumes for electro are generally bright colours or have an edge to them, as do these. |
Editing: (What is the average shot duration? How many cuts? What transitions are used? How is this used to keep the audiences attention? What effects have been used? Jump Cuts? How does it relate to the rhythm of the song? Any use of CGI? | · Average shot is 4 secs. · Some shots are shorter to fit with the beat. · All cuts are to the beat which keeps the audience attention. · Jump cuts are used to get closer to the robot. | · Straight cuts · Cuts every time a new beat is brought in the shot changes · Every bar of 8 a cut is made · As tempo increases, shots get shorter. |
Content/category | Performance | Narrative | Conceptual | ||
To what extent (%) does the music video fit into the following categories? | % 50 | % 0 | % 50 | ||
Content. Describe the events/idea or concept behind this music video. (Write a treatment for it) | The video features Daft Punk performing on a pyramid stage. Also, the lyrics flash as individual words on a tv set. A robot character is featured in the video which chants the lyrics. | ||||
Describe the recognisable aspects of style and content expected to be found in an example of a music video of this genre. | Within this genre, videos tend to be conceptual rather than a narrative as well as including bright colours and flashing lights. ‘Technologic’ includes all these aspects. | ||||
Name: Cara Wain | Production Title: Crescendolls | ||||
Cara.
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