Beginning Ideas

Psychadelic Trance - We think that an eye catching, colourful background will draw the attention of our younger more energetic target audience to our CD cover as it looks striking and interesting. As we are using Daft Punk's electro, experimental, alternative "Crescendolls" we believe a lively CD cover will suitably match the video content and overall mood therefore an image with a similar style to these images with multicoloured bright mad lights would be perfect.



 



  

 

 



Harriet.

Mood Board

This is our completed mood board. It was created on Microsoft Powerpoint because we wanted to have two slides; one showing images relating to Daft Punk themselves and the other showing images of makeup and costume ideas.

Emma

Sequencing and Interpreting Dance Music for Multiple Frame Edits

This is our sequencing grid for our song "Crescendolls" by Daft Punk. Each sound is colour-coded to make them identifiable. This grid will help our step-outline so that we know what should happen when new beats etc. are introduced. Each sound is described so that if someone can't tell what the sound is, the descriptions will guide them. 

Emma

Make - up

Regarding make-up we would like to use brightly coloured face paint in abstract block patterns rather than typical childs make-up e.g butterfly or tiger faces! This is to make sure that we are not targeting a lower age audience than 17 which is the age we intend to meet.

We would also like different colours of glitter in block patterns on the face e.g a strip horizontally across the eyes or perhaps leave our actors to decide for themselves on their make-up depending on how creative they are feeling!

Here are a few pictures and screen shots from various music video's they we feel match our idea of make-up for our intended music video.

Harriet.

PITCH PART 2

Pitch Powerpoint Slides:

Pitch Plan:

Below is our plan for who spoke on what section of our pitch. It is highlighted to make it easier to read but the scanner did not recognise this.

Cara

PITCH PART 1

On the whole, we think our pitch went well and only had a few bad points. Those being the fact that we didn't include points on location and who we wanted to cast. Other than that everything ran smoothly. The feedback that we got from the class was positive on the whole, but some people made some valid critical points. Here's what people said:

"Repetitive song with no lyrics"

Our response to this would we that, yes the song is repetitive but hopefully with us making our video interesting and fast paced this wont be an issue. Also, there are a few lyrics, but a lot is going on in the song so they aren't obvious on first listen.

"What locations will be used?"

As a group, we realised straight after our pitch that we hadn't spoke about location and then gave the response we had planned to this question. Our answer to this was that we will be using a friend's garage that has brightly painted walls with graffiti covering them, possible street location, a field and the green screen - which we mentioned in our pitch.

"Detailed and well thought out pitch"

This was good to hear as we did try to include everything we had thought of for our music video with plenty of examples.

"When using dancers in unison, they will need to be well rehearsed"

Harriet does dance A level and outside of college time so she will be choreographing a routine with dancers from college. We will start this early so there is plenty of time for rehearsal.

"Lots of stuff going on"

This comment was nice to hear because our song is so repetitive and we tried to incorporate lots of ideas and content.

"Cost?"

The people we are starring in the video have unique styling and have outfits with accessories to wear, so we will ask them to provide their own outlandlish costume. The only cost to us will be glitter and UV paint for faces, which we intend to purchase from ebay. Added to this will be a small amount of material, and this we can buy cheap from a market. The cost of making our video will not be great because we will split it equally between the 3 of us. We have estimated to spend about £10 each, which is not a great amount for our video to look good. For the paint fight we could use paint we already have at out houses and possibly add colouring to make it brighter or use water and add colouring to it. College will provide us with a UV light, so we wont need to hire or buy one.

"Interesting but difficult"

We are willing to rise to this challenge and we dont think it will be too difficult with our resources.

"Re-filming could be tricky"

We will make sure we get plenty of footage of the days we shoot and will group everything together that requires continuity. We will shoot each scene from plenty of angles and make sure we have a long shot of each scene all the way through in case of emergency.

"Messy"

Our friends garage is full of paint and has brightly coloured graffiti walls, so it isnt an issue for our filming being messy.

"Too complicated?"

With our song being so repetitive our video needs to be complex or the audience will get bored and thats the last thing we want, as the purpose of a music video is to entertain.

Cara.

MGMT - Electric Feel

Song Title: Electric Feel

Artist: MGMT

Director: Ray Tintori

Genre: Alternative, electro, indie

Conventions Visual Style	Visuals and music	Visuals and lyrics	Form and structure (what makes it recognisable as being a music video)	Genre (conventions of the type of music and expectations)
Camera: Shot/Angle/Movement (How is the camera used to keep the audiences attention? How is it used to sell the product? At what points in the song are close ups used to cover the performance?)	Fast paced colourful shots to keep the audience’s concentration, attention to keep up with what is on screen. The more concentrated the audience are, the more interested they are in the song therefore more likely to purchase the single. Opening begins with a flash of bright lights and loud drum - beginning gains interest straight away. Close ups on the singer’s face whilst singing the lyrics adds depth to the video.	“So hot in the Amazon” – reveals their intended location on screen. “She’s gonna teach me how to swim” - dancers do a rippling gesture resembling water with their hand. (mid shot) “Do what you feel now” the camera pans across the actors/dancers to show their extravagant outfits to show individuality.	Close up shots of the artist singing the lyrics at the same time to audience hears the, makes it recognisable as a music video. Begins with the sun risen and ends at night.	□   Performance Synching □   Choreography
Mise-en-scene: Colours Setting Costume Lighting Hair/Make Up/Style Body lang/performance (How does it represent mood of the music and image of the band?	Location – The Amazon rainforest. Green foliage and brown tree trunks in all directions. Experimental costumes consisting of fur tops, fluorescent orange shorts, fingerless gloves, ripped jumpers, Majority of backing dancers wearing typical hippie outfits. some wearing extravagant hats. Some of the backing actors/dancers wearing full fac paint. Hair long and shaggy (indie) Dancing = band mainly bopping heads moving slowly from side to side, whereas backing dancers throwing arms in the air spinning around generally more enthusiastic. This gives the band a laid back “cool” image whereas the music your listening to you expect the audience to dance like the backing dancers which emphasises the bands originality.		Sun rises with the sky yellow orange and red to clearly show the beginning of a day. The end of the music video is dark and black sky with only light coming from the moon to clearly represent night time. The costumes and face paint makes it obvious that it’s a music video as it is considered usual now for people to dress so experimentally in a music video rather than videoing people in public.	□    Location and costume changes
Editing: (What is the average shot duration? How many cuts? What transitions are used? How is this used to keep the audiences attention? What effects have been used? Jump Cuts? How does it relate to the rhythm of the song? Any use of CGI?	Average shot duration = 2.5 seconds with faced paced cuts in order to maintain the audience’s attention as lots of events are taking place. Invisible cuts. Cuts take place in rhythm to the beat of the song.

Content/category	Performance		Narrative		Conceptual
To what extent (%) does the music video fit into the following categories?	80%		70%		60%
Content. Describe the events/idea or concept behind this music video. (Write a treatment for it)	He is singing about a powerful girl who is “electric” and his sexual energy he has for her. In the video they attach the moon to the ground with wires and cut it open and spread the liquid from inside it over each other’s faces… However it is generally people dancing in the Amazon to the live music being played.
Describe the recognisable aspects of style and content expected to be found in an example of a music video of this genre.	The alternative, experimental genre is expected to have odd events going on, not necessarily making any sense to the audience i.e it could just be random shapes. We expect to see bright colours unusual costumes, make-up, hair, props, dancing which as fun and unique as possible.
		Name: Harriet Taylor		Production Title: Crescendolls